Art, but done better.

IT 2 Glassware

Below is a case study highlighting one of the many marketing projects I embarked on with major theatrical studios to celebrate first-release titles with promotional merchandise. This glass was illustrated by the immensely talented Oliver Barrett for Warner Brothers Studios to promote the release of IT 2 in September of 2019. This page supplies a look at the creative process that brought us from rough sketch to the final product in a four month timeline that resulted in thousands of units shipping to over 30 locations nationwide, timed precisely for opening date.

Initial sketch concept selected from a batch supplied by the artist, chosen for it's dynamic use of space that would best serve the cylindrical shape of our substrate and keep the eye moving across the glass. Upon that, the dual portraits nodded to t
Near final artwork - the last step to perfecting this illustration was to bring Pennywise's iconic shock of red hair to the second portrait, and removing the cracked-egg skull for a softer, more sinister visage.
Flat render of the completed artwork by Oliver Barrett
360° mock-up of final render - this digitally printed 16oz pint glass included a bottom imprint. As your beverage disappears, Pennywise's glowing yellow eyes being to peer up from the bottom of the glass and consequently haunt your dreams.
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